After a brainstorming session, we came up with the idea of Greenflat that we described in this file.
As you can see, our final project has evolved a lot compared to the initial idea.
Then, we designed a wireframe of what we imagined our website would look like with simple black and white forms in order to have a first user experience without any details or graphic design.
The next step was to add graphic design, colors, images and animations to the wireframes in order to create mockups.
We use the platform Figma to do it as it allows to have a user experience as realistic as possible.
We designed several versions and tried to improve ourselves each time thanks to the feedback that we got from test users.
As said previously, we conducted tests on our relatives in order to ensure the best user experience to our potential clients.
We targeted an age range going from people in their twenties (because that is when they have their own place which they can decorate as they want) to people in their thirties : we think that they are the generation that most value climate actions, and, therefore, that will chose to act in order to decrease their CO2 emissions.
Thanks to the tests, we were able to correct any mistake that we could have made, and add features and smooth interactions between pages. The tests highlighted lacking features in our website such as the possibility to apply filters to our search and to order the selection (by price for example).
Overall, the feedback we collected was very positive and encouraging for the future of Greenflat !
You can find more detailed test results here.